How to save the podcast industry amid its own adpocalypse

Future News 140

Podcast expert and industry insider Nick Hilton (Spectator, New Statesman and Podot fame) gives Tech, Power & Media, the sister channel to Future News, the inside scoop on the current state of the podcast sector. Checkout Nick's newsletter here and make sure to subscribe to TPM, where I will be featuring more regular content and interviews going forward.

Topic discussions include:

• Why podcast ad revenue has fallen off a cliff

• Why the podcast charts are “bull***t”

• Why YouTube could the be the future of podcasting

• Nick’s 10 episode rule

• The role of indie podcasts within the industry

📺 Media and tech questions to think about

• With media companies already under pressure, will Nelson Peltz’s fight with Disney trigger shareholders revolts across the industry?

• How will Netflix’s Q4 2022 results look come Thursday?

• How far down the supply chain should Apple go in the hunt for further profits?

• Can we accurately estimate the damage and good inaccurate historical dramas have on our culture?

• Should more political journalists and outlets focus on campaign finance?

📖 Essays

• How bots invaded social media and changed the world forever

• Sex, sin and documentaries: Inside David Hoffman’s YouTube

• How disinformation is forcing a paradigm shift in media theory

📧 Contact

For high-praise, tips or gripes, please contact the editor at iansilvera@gmail.com or via @ianjsilvera. Follow on LinkedIn here.

• FN 139 can be found here

• FN 138 can be found here

• FN 137 can be found here

• FN 136 can be found here

• FN 135 can be found here

• FN 134 can be found here

• FN 133 can be found here

• FN 132 can be found here