Future News

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How to save the podcast industry amid its own adpocalypse

www.news-future.com

How to save the podcast industry amid its own adpocalypse

Future News 140

Ian Silvera
Jan 18
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How to save the podcast industry amid its own adpocalypse

www.news-future.com

Podcast expert and industry insider Nick Hilton (Spectator, New Statesman and Podot fame) gives Tech, Power & Media, the sister channel to Future News, the inside scoop on the current state of the podcast sector. Checkout Nick's newsletter here and make sure to subscribe to TPM, where I will be featuring more regular content and interviews going forward.

Topic discussions include:

  • Why podcast ad revenue has fallen off a cliff

  • Why the podcast charts are “bull***t”

  • Why YouTube could the be the future of podcasting

  • Nick’s 10 episode rule

  • The role of indie podcasts within the industry

📺 Media and tech questions to think about

  • With media companies already under pressure, will Nelson Peltz’s fight with Disney trigger shareholders revolts across the industry?

  • How will Netflix’s Q4 2022 results look come Thursday?

  • How far down the supply chain should Apple go in the hunt for further profits?

  • Can we accurately estimate the damage and good inaccurate historical dramas have on our culture?

  • Should more political journalists and outlets focus on campaign finance?

📖 Essays

  • How bots invaded social media and changed the world forever

  • Sex, sin and documentaries: Inside David Hoffman’s YouTube

  • How disinformation is forcing a paradigm shift in media theory

📧 Contact

For high-praise, tips or gripes, please contact the editor at iansilvera@gmail.com or via @ianjsilvera. Follow on LinkedIn here.

  • FN 139 can be found here

  • FN 138 can be found here

  • FN 137 can be found here

  • FN 136 can be found here

  • FN 135 can be found here

  • FN 134 can be found here

  • FN 133 can be found here

  • FN 132 can be found here

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How to save the podcast industry amid its own adpocalypse

www.news-future.com
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